Tagged: New York Post

We’re ONE, but we’re not the same…

This is all very interesting.

A reader* sent me this link to a recent article in the New York Post on the subject of Bono’s non-profit, the ONE Campaign. The idea behind this campaign sounds like an admirable and excellent one in theory – it aims to end poverty and the scourge of AIDS among the world’s poorest people.

But the campaign’s recent promotional campaign has left me puzzled. I’m not sure that if I worked at ONE I could justify sending out promo press packs which contained such expensive goodies as:

“a $15 bag of Starbucks coffee, a $15 Moleskine leather notebook, a $20 water bottle and a plastic ruler”

Which arrived on journalists’ desks at a crucial time for the campaign

“in four, oversized shoe boxes, delivered one at a time via expensive messenger. The boxes were timed to arrive for the UN ‘Summit on the Millennium Development Goals'”

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