It’s been a while since I’ve done one of these! Over the years it has become a bit of a tradition on Another Kind Of Mind that, whenever an election rolls round, I take great delight in poking, prodding and generally pulling apart the ‘Election Communication’ leaflets (read: abject propaganda) which the various parties stuff through your letterbox in a vain attempt to win your vote. Most people just chuck these leaflets into the recycling without even bothering to look at them – but I read and analyse (more like laugh at) these political communications so you don’t have to…
So far, I have been bombarded with half a tree’s worth of rubbish from the Labour Party, a rather shouty leaflet from the Tories which made me feel slightly ill, and some vaguely odd (and almost semi-literate) offerings from several tiny and relatively new political parties that I had, I must confess, not previously heard of. I have had nothing at all from the Liberal Democrats (big surprise!) or from the Greens (perhaps they are saving on paper to offset all the leaflets Labour have sent out?).
Of all these glaring omissions, I am most disappointed that I haven’t been favoured with any UKIP propaganda this time round (shame, I always enjoy being rude about them), especially since one of their local election candidates in the ward next door to mine produced some campaign leaflets which were so spectacularly weird that they got him deselected by the local branch of the party* – but despite this sad and sorry loss to my rant, we will carry on regardless with what I do have.
First up, and simply because they sent me so much crap, is Labour. Although they all promise rather desperately to “act to deal with David Cameron’s cost-of-living crisis”, these leaflets feature the usual digs at the Tories and UKIP (“Don’t be taken in by the other parties…”), and some of it manages to be both prescriptive and patronising at the same time too – which certainly puts me off (“This is what your ballot will look like. Put a cross in the box next to Labour” Um, thanks but no thanks, Ed).
One point in Labour’s favour is that they are the only party who have actually sent me information about their candidates for the local elections (everything else I’ve had from everyone else has been specifically about the European vote), but that doesn’t let them off the hook, I’m afraid. Sorry, Labour supporters, but I still don’t trust them – taking the word ‘New’ off the front of the party name and pretending your leader wasn’t actually in the Blair cabinet isn’t really enough for me…
So it’s nearly all over. This time tomorrow, the polling stations will be open and the nation will be casting its votes. But who to vote for? That’s been a difficult decision this time round. I can’t tell you who to vote for – nobody can. That has to be your decision alone.
However, if you’ve read any of my previous Election Propaganda posts, you’ll be aware that I have made a few suggestions as to who not to vote for. Don’t vote New Labour unless you want another five years of more of the same, don’t vote for any of the far right candidates for all the obvious reasons, and please, please, please, for the love of all that is good and right and true, DON’T VOTE TORY!
Who does that leave you with then?
Everyone’s talking about the Liberal Democrats as the main third choice. Personally, I’m a bit dubious about this. I can see that they would be a better choice than New Labour or the Conservatives, but only just. They seem a little tame for my liking, although this will obviously increase their appeal to disaffected voters from the other major parties who would be unlikely to support a more radical policy programme.
So it’s May 6th then. Now there’s a surprise.
In exactly a month’s time, the polling booths will be open and the British people will be casting their vote for a new/old government, but, finally, today Her Madge gave her consent to Gordon Brown dissolving Parliament – which means the election campaign really, actually, finally, officially starts now (despite the fact that some candidates have been at it for months already).
And what an exciting morning it’s been for all us armchair election followers!
I’m not entirely sure what was most (least?) thrilling about this morning’s frankly mindless media coverage. Forced by Freeview to choose between Sky or the BBC, the telly ended up being muted when my brain started dripping out of my ears. I did catch Gordon Brown’s thoroughly tedious speech – although I was slightly distracted by the phrase ‘as dull as ditchwater’ bouncing round what little brain I had left by this point.
Other media lowlights included David Cameron’s unpleasantly smug speech to the rapt party faithful, complete with its mysterious (hmm) omission of the same two words (“gay” and “straight”) which were so heavily emphasised in the draft version revealed yesterday.
With the election now widely assumed to be on May 6th, the campaign for Britain’s hearts and minds has really begun in earnest, although said campaign doesn’t seem to be working very well – that’ll be on all sides, but particularly on that of the current New Labour government – even before Tony Blair weighed in with his dubious backing of Brown.
For example, the recent budget (which may not even ever be fully implemented at this rate) can only be described as a prime example of New Labour desperation and a rather pathetic attempt at saving the government’s electoral skin. In fact, this governmental desperation is already at such levels that this year’s Guardian April Fool on Labour’s alleged new hard-man-vote-Labour-or-else election strategy actually came very close to being convincing. Scary.
And it’s only going to get worse. I had already received my first batch of election propaganda back in late February, and now, in early April, even more of this rubbish has started coming through my letter box at a steady rate – and the quality of it has got so bad that it would actually be hilarious if this election wasn’t so damn important.
Just like last time, the Tory propaganda was the first to arrive, complete with exactly the same set of slightly sinister photos of that identikit Tory blonde candidate we saw before. However, instead of their previous desperate attempts at politely begging the reader to vote Conservative, this time their desperation just seeps through the paper:
You can tell it’s almost full-blown election season again.
For months, the newspapers have been full of the usual pre-election political squabbling over policy matters (and, this time round, there’s the added bonus of accusations of Prime Ministerial bullying) and the trashing of what little is left of any given opposing Honourable Person’s reputation, all undertaken in the desperate hope of just edging past one’s opponents in the polls.
Unsurprisingly, the inevitable satire campaign has been up and running for quite a while too, giving those of us of a more politically cynical persuasion some well-deserved amusement, particularly at the expense of the Tories and the incompetence of their election propaganda goons.
But then, yesterday, when the postman arrived, I finally knew that the campaign was officially beginning in earnest: the first set of election-related political literature dropped onto my doormat with the morning post.
Here we go again, I thought, and immediately reached for my laptop…
For a change, it is the Tories who have been quickest off the mark, producing a shiny, brightly-coloured, determinedly upbeat fold-out leaflet and an attempt at a fiercely self-important local newsletter; both featuring multiple images of an equally shiny, brightly-coloured and determinedly upbeat-looking thirtysomething identikit Tory blonde who insists she is “working hard” and “fighting” for “a change for the better” in the local area. Or something.
Now we’re a month into it, I suspect that it’s still too much to hope (perhaps) that 2010 will be a better year politically than the last. I suspect things will pick up where they left off at the end of last year and we’ll get another twelve months of bitching and moaning – but very little action on behalf of our elected ‘representatives’ in Westminster. Quelle surprise.
I can’t help being so cynical. I used to be a full-blown idealist (and I still hold firm to an arguably idealistic belief in the necessity of peace, equality and fairness, despite everything), but the more I learned about and the more I understood the way the political system in this country works, the less convinced I was by its weasel words (ie, not at all), and the less I believed in the possibility of it being an agent for and a necessary force in creating positive change.
Cynicism comes naturally after that.
2009 did little to disabuse me of this belief. All in all, it was a pretty sorry year, politically speaking – although no matter how much you despise the government of the day (and no matter how enjoyable the schadenfreude), it is never comfortable viewing to watch them dig themselves deeper and deeper into a pit of infamy; that same pit of infamy which Tony Blair played such a prominent role in originally (re) opening up back in 1997.