It’s really not uncommon these days to find social media sites up in arms about something or other on a regular basis – and last night’s overexcited Twitter storm was no exception to that. But this time, surprisingly, Twitter wasn’t getting its collective knickers in a twist about the latest political outrage, celebrity foot-in-mouth comment, Daily Mail screed of hate or exploitative reality TV show.
Instead, and to the astonishment of music fans (of a certain age, mostly) everywhere, the mysterious and now almost mythical shoegazer band My Bloody Valentine finally released the very belated follow-up to their classic 1991 album Loveless onto their website in the early hours of this morning, to a response on Twitter that can only be described as mass indie hysteria.
Unsurprisingly, the demand for mbv (as the album is inventively titled) almost instantaneously crashed the band’s website, and it remained down for several hours – leading to frustrated jokes aplenty about MBV frontman Kevin Shields breaking the internet or spending 22 years creating a beautifully crafted error message instead of an album.
In a way, all this was typical of My Bloody Valentine – they’ve never been a band to do anything the conventional (or even easy) way. The recording sessions for Loveless, for example, comprehensively demonstrated Shields’ notorious sonic perfectionism at its peak, plus the completed album ended up almost bankrupting Creation Records in the process.